Leveraging behavioural intent signals and buying triggers can be a game-changer for marketers looking to elevate their strategies and achieve better results.
Gain valuable insights to understand your prospects’ needs, preferences, and behaviours at a granular level. Then create personalised marketing campaigns based on their behavioural triggers that resonate with prospects on a deeper level.
Achieve higher engagement, improved customer loyalty, and ultimately, better ROI.
Understand prospect intent to improve content timeliness, relvance, SEO/SEM strategies, and social media marketing in-line with your prospect’s buying cycle. Achieve more relevant and impactful marketing efforts that drive meaningful business outcomes.
B2B behavioural & intent triggers can provide valuable insights into the interests, preferences, and behaviours of potential customers. Analyse which intent signals result in conversions to identify customer needs and tailor your marketing efforts accordingly. Identify when a prospect is actively researching a product you offer then and target feed your marketing automation programs to serve them with relevant ads or content. Optmising engagement for the best chance of conversion.
Intent signals can help companies identify potential leads who are actively expressing a need for the products or services you offer. Even if they are engaging with a competitor! Identify prospects who are in the market or actively looking to buy from the widest array of behavioural triggers. Generate high-quality leads and improve your lead nurturing to drive up ROI.
Intent triggers and signals inform your search engine optimization (SEO) and search engine marketing (SEM) strategies. Identify keywords and search trends, based on the most common signals in your prospects’ buying cycle which result in conversions. Adjust website content, meta tags, and paid search campaigns to achieve higher click-through rates, higher search rankings for relevant terms and better overall performance in search engine results.
Your customers' journey to you before deciding to buy your product or service plays a huge role in how best to gain and retain their business. Factoring your customers' acquisition path can dictate how best to retain that customer and how best to communicate with them ongoing.
This will have a big impact on how you communicate with lookalike audiences to win and retain their business. For example, a customer that was heavily engaged with a competitor before deciding to choose your product could be considered a regular switcher, constantly searching for the best value. Tailor your communications to keep your value proposition high on the agenda in your communications.
Prospects interacting with your competitors on social media can present significant opportunities. These interactions often take place in the form of dissatisfaction or interest, either way this represents an opportunity. Identify popular topics, trends and other influences and communicate with your prospects in an environment which they have demonstrated a propensity to interact and engage. Create engaging social media content, run targeted ad campaigns, and improve overall social media engagement and performance.
Inform content creation strategies by identifying popular topics, keywords, and trends that are currently capturing your prospects interests. Use this information to create relevant and timely content that resonates with their targets.. Personalise content based on individual intent triggers to deliver relevant and timely articles, blog posts, or newsletters. Improve engagement, increase customer loyalty, and drive repeat visits to your own content.
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