Segment One’s management team pioneered predictive analysis within UK B2B marketing and this innovative ethos predicates our approach today driving next generation analytics.
Until now predictive analysis has just been about defining true market size, segmentation and prioritisation of the marketplace, assessing the characteristics of more profitable customers to identify and predict the most responsive and valuable accounts.
Typically this insight is based upon analysis of existing customers, sector penetration and spend potential to informs market and contact strategy planning aligned to customer value – which can massively boost marketing ROI in it’s own right.
However predicting a target accounts’ levels of dependency or need and their spend potential value does not offer a view as to when or why a target can be seen to be in the market.
That uniquely is where Segment One’s augmentation of business change triggers, next generation, real time AI driven, deep web mining predictive analysis solutions come in to play.
Through a hand picked select network of international partners Segment One is harnessing the power of artificial intelligence and machine learning to provide insight and intelligence from billions of financial transactional data points, executive social profiles, social engagements, company news articles, researching organisations content consumption, web based interactions each month to identify in market opportunity. These perspectives enable a series of mutual reasons for meaningful engagement: